Hiya Gorgeous,
Have you ever applied foundation only to find yourself feeling like you’re wearing a Kabuki mask or your face just jetted off to the Bahamas for some sun bathing without the rest of your body? Needless to say, it’s a tricky item to get just right for your skin tone and type. And while foundation isn’t a must-have (no makeup item is!), I like having some on hand for covering up blemishes and dark spots. If you’re an au natural kind of gal—right on!—but if you’re interested in finding a foundation that meets your needs, read on to get more info and the results of my Foundation Review.
To make all of my beauty reviews as accurate and useful as possible, I always bring in one of my favorite organizations, the Environmental Working Group (EWG). EWG is a leader in up-to-the-minute research on toxins and chemicals present in the environment and our personal and home products. Together, we’ve teamed up and created a Healthy Home Checklist and done several beauty reviews like this one, including deodorant, lipstick, concealer, mascara and nail polish (stay tuned for more reviews to come!).
EWG did us a huge favor by analyzing the ingredients in these foundations and adding the product ratings to their Skin Deep Cosmetics Database, which contains information and online safety assessments for over 60,000 products. Thanks, EWG!
For those of you who are wellness detectives like I am and want to know more about how we vet the products I recommend, read this.
So, let’s get started, gorgeous!
My Crazy Sexy Foundation Review
[tweetbar url=”http://ctt.ec/7JYnL”]Did you know, what you put on your skin is absorbed into your body & can build up? @Kris_Carr #makeup #infographic[/tweetbar]
Bonus: How to apply your foundation
OK, now that you know more about which brand suits your needs and style, how about the next question on everyone’s minds? How do I put it on?! For this, I called in makeup artist/green beauty expert Rebecca Casciano. Here’s what she had to say:
1. You’ll need a foundation brush or makeup sponge and clean hands (really it’s about using the tools that work best for you—some prefer just using their digits!). For liquid or cream foundation, I recommend using a large, flat paddle brush or a sponge. For powder, a soft, fluffy brush will do the trick. Check out these great vegan brushes by Obsessive Compulsive Cosmetics, Cozzette or Eco Tools.
2. Place a pea-sized amount of foundation in the palm of your hand or in a small ceramic bowl.
3. Load your brush or sponge by gently dipping it into the foundation. Less is more—you will add product as you go. If you prefer, you may also use clean fingers to apply. If you’re using a powder foundation, lightly tap your brush off to remove excess product.
4. Beginning at your jawline, apply the foundation in light, sweeping strokes. Work clockwise around the face, blending as you go and adding more product as needed.
5. The type of foundation (tinted moisturizer, medium or full coverage) and how much of it you apply will determine the coverage and finish you will get. Many foundations are buildable, meaning you can layer more product for more coverage.
6. For an overall evening out of the skin, apply a small amount of foundation to the whole face. Then, if you choose to target redness or discoloration, just apply a bit more directly to that area. Be sure to blend out any brush strokes or lines of demarcation between the product and your skin.
7. If you are using a liquid or cream, you might want to set the foundation with a light application of powder. This helps to control excess shine and increase the foundations wearability throughout the day.
Your turn: What’s your ultimate foundation or tip?
Gentle request: If you work for a beauty company please be cool, we’re trying to keep these comments as unbiased and useful as possible. Sharing your product is welcomed and awesome. Hundreds of comments about your product and/or why you’re cranky that it wasn’t included is NOT awesome. Thank you!
Peace & reviews,
Thank you. It seems great, I’ve tried to apply your tips and feel very satisfied. Which cosmetic do you recommend?
Did Ava Anderson & W3ll People, not make the cut for “health” reasons? Thanks for all makeup/beauty reviews! It gets so overwhelming to find a great healthy product at an affordable price.
I’m an Herbalist and very picky about what goes in and on my body. I’ve been using Dr. Hauschka for over a decade now. Herbal skin care that’s been around since 1967 from Germany. Over the years I’ve loved everything from their make up, herbal baths, serum, body oils and everything except their shampoo/conditioner. I use Max Green Alchemy for that. My favorite, most effective, safest deodorant I’ve found over the years, a small company out of Austin called Silver Botanicals. I used to work for Whole Foods and tried everything on the shelves at some point. I ended up in the end sticking with Dr. Hauschka and Weleda’s although I had to keep them in my purse and apply several times a day. In 2012 we discovered Silver Botanicals and fell in love. Finally a safe deodorant you could use in the morning and it would last all day long. I could go on and on about the importance of what you put on your skin and all the clean companies I’ve tried over the years. I think the most important thing to know is to read the labels. If you don’t know what they are using, ask the company. I’ve called several of them over the years be it for a customer or for myself. If they are a company that is trying to make a healthy, clean product, they WANT to talk to you and share their story and wisdoms. You just have to care enough about this matter to take the time to call them. At least that’s been my experience 🙂 Thanks for allowing us to share our thoughts!
This I great and so good to know! I use Alima Pure right now and love it but am kind of looking for a tinted moisturizer or BB cream of some sort with spf so will definitely be checking some of these out!! Thank you for these beauty reviews! Would you consider doing hair care products sometime? Also sunscreen would be good to know about too! Thanks!!
I have found that ARBONNE’s liquid foundation is the absolute BEST! Fantastic coverage, light and with its Opti-light technology, it gives your face only the most amazing look and feel. Cruelty-free, certified Vegan…
Beautycounter is launching a new face product which meets the same safety standards. I would love to send you a sample to try. It is called Dew Skin and has SPF 20 in it. Please email me if you are interested. Thanks for all that you do!
Oh yay! I’ve been using 100% Pure foundation for the past year and a half, and it definitely tops my list of the many foundations that I’ve tried. It makes my skin look and feel amazing, so I’m very excited to see it at the top of the “Skin Deep” ratings.
Have you reviewed Bare Minerals makeup yet? Would love to see how that rates.
This was insanely helpful and I went straight on the internet and ordered three. Thank you for this, it is wonderful. I want to be good but have no money or time to research. This was perfect. I want shampoo, vitamins and lotion next. Sunblock?
love all of these, esp Alima Pure and 100% Pure!! Have you tried Gressa Skin, Kjaer Weis, or Lauren Brooke Cosmetiques? Those are both awesome as well!
stop by and chat 🙂 http://storybookapothecary.com ♥
I hope to try the foundations from 100% Pure, Beautycounter, Vapour Organic Beauty, and Physician’s Formula. I like how there’s a mix of high-end and low-end picks. How’s the coverage of these?
I loooove Vapour products – so glad you included it here! I have a bunch of their goodies and it makes the skin so dewey and gorgeous! Worth the extra $$, I think. Thank you for all this great research! xo
Hi Kriss, loving the reviews. Can you look at natural perfume next? One of the sadest things when I moved to all natural was letting go of my nice smellies, and have struggled to find a good alternative ever since. Thx
Hey Kris! It can be super hard to find a coverup that is light and blends well for a no-makeup look and feel. I have been wondering what your take is on Bare Minerals brand liquid and powder/mineral makeup. I would be surprised if you havent gotten this question by other followers. It’s the only product I have found that works for me… but if it is toxic for my body, I may have to search for an alternative. Would love your advice. Thank you!
Thanks, Kris & Team! I am loving these round ups!!! I am a foundation junkie and find that I am perpetually trying new ones. I really like the Alima Pure and the 100% Pure Tinted Moisturizer.
I just started using the Pacifica BB cream.. I love it! I will have to try their CC cream next.
I love Alima Pure! So glad to see they were selected for this. Their blush and eye shadows are spectacular too. Every time I order they send free samples, which is so awesome! Plus you can order sample sizes of their blush and foundation… that is so helpful in picking the right colors and sheen. These sample sizes are also great for traveling. I have very sensitive skin and can’t wear many makeups out there without an allergic reaction, but everything I have tried from Alima has left my complexion clear and radiant. Love Alima Pure so much 🙂
Kris — thanks for these roundups!!! Awesome — I’m also a cancer survivor and have felt paralyzed when I go shopping that anything I put in my body or put on my body is going to cause the cancer to come back. I’ve been indoctrinating myself in the Crazy Sexy ways and they are terrific! But, I’ve felt a little hole when it comes to beauty products — the Roundup fills that void.
What about facial moisturizer as a next topic?
Lauren Brooke Cosmetiques Creme Foundation SPF 28 is amazing! The best I’ve found natural or non and it is only a 1 on EWG. They don’t test on animals and make everything by hand in small batches. The price is great at $27 currently too!
I have been working in the cosmetic industry for 30 years Clinique and Mary Kay have very high standards Love their products
Both test on animal. Shm. The nerve.